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Who we are

One Firm for the Whole Business

Three Alarm Ventures is a business and technology firm for small and growing businesses across Arizona. We bring leadership, business development, operations, finance and technology experience together, so the people, the processes and the systems behind a problem are solved as one.

Our story

Why Three Alarm Ventures Exists

Plenty of good businesses, run by capable owners, are held back by work that should be easier. Some have strong customer relationships and outdated systems. Others have plenty of software and no clear process behind it.

Help often comes in pieces, with one firm for the website and another for the computers. That can leave nobody looking at the whole business, or staying long enough to make the changes stick.

Three Alarm Ventures was built to close that gap. We look at the whole business, make a plan with you and stay to carry it out, bringing leadership, business and technology experience to the same problem at the same time.

A business shouldn't have to hire five different companies to solve five connected problems. We can help you win the customers, improve the process, look after your IT and build the software when it's needed, with one team keeping all of it pointed at the same goal.

Three Alarm refers to the way fire officers call for more help as a situation grows. It describes how we work, not what we sell. What we do is help businesses grow, run better and use technology well, and bring in the right help when a business is ready for its next stage.

Our experience

Experience Across the Whole Business

Our experience spans fire service leadership, business development and sales, operations and finance, building businesses, IT operations, automation, AI and software development. Each discipline sees a problem from a different side, and most real business problems need more than one of them.

Leadership under pressure

Fire service leadership: sizing up a situation quickly, deciding with incomplete information, leading people through pressure and owning the outcome.

Business development and sales

Finding the customers worth pursuing, building relationships that last and turning first conversations into steady, repeat work.

Building businesses

Developing services, creating the processes a business runs on, managing its finances, putting its systems in place and turning ideas into operations that work day to day.

IT operations and infrastructure

Keeping business technology running day to day, from infrastructure and systems administration to security, support and planning ahead.

Process, automation and AI

Mapping how work really moves, removing the steps that waste time, automating the repetitive ones and applying AI where it clearly helps.

Integration and software

Connecting the systems a business already uses, and designing and building custom software when no existing product supports the work.

Problems Rarely Stay in One Place

That's why Three Alarm Ventures brings these perspectives together. Before we recommend a change in one part of the business, we look at how it will land in the others.

Sales affects operations.
Operations affects the customer experience.
Process affects employees.
Technology affects process.
Leadership affects all of them.

Our roots

Where Our Approach Comes From

The fire service teaches a discipline for situations that are growing: size it up, make a plan, bring the right resources, act, check the result and adjust. That discipline shapes how Three Alarm Ventures approaches every engagement.

It shows up in the principles we hold ourselves to.

Size up before acting
Clear leadership
Accountability for the outcome
Decisions grounded in evidence
Resources matched to the problem
Adaptability when conditions change
Disciplined execution
Honest reassessment

Put together with experience in business and technology, that discipline gives our work two foundations. The first is the conviction that people, process and technology have to work together to produce results. The second is a repeating method: Size Up, Strategy, Resource, Execute, Measure and Reassess.

See how the method works

How we deliver

The Right Resources for Every Engagement

Resource is the step in our method where we decide who and what the work needs. Depending on the engagement, we bring together the right combination, and the mix grows as your needs do.

Our team

Three Alarm Ventures leads every engagement, from the first Size Up to the final measurement.

Specialists

When the work calls for particular expertise, we bring in specialists, contractors and technology professionals and coordinate what they do.

Your vendors

We work with the vendors and providers you already rely on, and keep what already does the job.

Your people

Your team knows the business best. We plan the work around them and leave them able to run what we put in place.

However the work is shared, you have one point of accountability. We coordinate everyone involved and stay responsible for the result we agreed with you.

Leadership

Leading Three Alarm Ventures

Three Alarm Ventures is led by its founders. They set the firm's direction and stay accountable for the work we take on.

Adin

Co-founder and CEO

Leadership and business development

Brings fire service leadership experience, along with a background in business development, sales and operational leadership. Leads the firm and its client relationships, knows how teams perform under pressure and stays steady when things get complicated. Keeps the work focused on the people it affects.

Operational leadership
Business development and sales
Relationship building
Team development and training
Clear decisions under pressure
A people-first approach

Full founder profile coming soon.

JL

Co-founder and CTO

Technology and operations

Brings a background in information technology and IT operations, from infrastructure and systems to automation, AI, process improvement and software development. Looks at the business as a whole system, favors the simplest reliable way to make work easier, and leads the firm's work of putting technology in place and keeping it running well.

IT operations and infrastructure
Systems thinking
Process improvement and automation
AI and software development
Systems integration and data
Technology planning and leadership

Full founder profile coming soon.

JJ

Co-founder and CFO

Operations and finance

Brings fire service experience, along with a focus on operations and finance. Leads the firm's financial management and the day to day operations that keep the business running well.

Fire service experience
Financial management
Business operations
Accountability for the firm's resources

Full founder profile coming soon.

The Three Alarm Ventures emblem: a steel Maltese cross with flame accents around a blue tetrahedron

Our emblem

The Mark

Our emblem carries the story of the company. Each part stands for something we bring to the work.

Maltese Cross: Service, leadership, trust and a mission to help, drawn from the fire service heritage behind the company.
Three Elements: People, process and technology working together, each one supporting the others.
Tetrahedron Core: Innovation, systems and the power of three. A shape where every point connects to every other, the way the parts of a healthy business should.
Flame Accents: Energy, drive and what's possible when more resources come together.

Values

What We Value

Service before selling

We recommend what helps, even when that means less work for us.

Straight talk

We say what we see and explain it in plain language.

Doing the work

Recommendations are easy. We judge ourselves by what gets built and used.

People over tools

Technology should make your team more capable. People are never a cost to be automated away.

Honest measurement

We track what changed and report it truthfully, good news or bad.

Respect for your time

You're running a business, so we keep meetings focused and updates clear.

Let's Get to Know Your Business

We'd like to hear what you're building and what's standing in the way. Send us a note and we'll set up a time to talk.

Let's Talk